App  Builder 

Build the perfect support widget for your site

Heedback’s App Builder lets you customize exactly what your users see when they open the support widget. Instead of a generic chat window, you create a tailored experience with drag-and-drop blocks: start a conversation, book a meeting, browse your FAQ, or any combination that fits your workflow.

Every block is configurable. Set welcome messages, choose which help collections to display, and match your brand colors — all without writing a single line of code. Changes deploy instantly, so you can iterate on your widget experience as fast as your team moves.

The App Builder connects directly to your knowledge base, conversation inbox, and integrations. When a user clicks “Browse FAQ,” they see your actual articles. When they start a conversation, it flows into your team’s inbox. Everything works together seamlessly.